Branding, creativity and the importance of a good story. The Servant of Chaos blog covers social media marketing, digital and brand strategy and the art of storytelling for brand engagement.
A couple of weeks ago I wrote a piece for MarketingProfs – Google Gets Emotional When Telling Stories … And So Can You. It showcases a video for Google’s Chrome web browser and talks not about the technology but about the emotional impact of that technology on our lives. It’s a great piece – check it out.
But can you apply the same storytelling approach to other sectors? Of course! Ann Handley shares this great brand story from the non profit sector.
Have you ever had trouble being paid by a client? Mike Monteiro, co-founder of Mule Design talks a little about this exact problem at San Francisco, Creative Mornings. But it’s way more than that … I love this quote:
We wanted to pick and choose the clients that we worked with. And we wanted to be responsible ultimately for the stuff we were putting out in the world ... We were naive enough to think that we could run a business better than the people that we were working for.
I love this! Another gem from the Onion News Network – showing just how conspiracy theories start. But remember, just because you are paranoid, doesn’t mean that they aren’t mining your Facebook profiles ;)
Some gold from the world of infomercials with thanks to Carmel Hagen. Some copywriting so brilliant that you’d think the words had been written for the Old Spice Guy. Be prepared.
Remember Rubik's Cube? I was never able to memorise or intuit how to solve it. Seems my mathematical brain was just not up to the task (hence my move out of programming into marketing). Oh, and don't forget to check out Ashley's selection of YouTube videos. Great way to start your Friday!
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