Quite possibly the silliest – but definitely the most enjoyable – piece of PR that I have received this week. Maybe even this year. Order yours today!
Quite possibly the silliest – but definitely the most enjoyable – piece of PR that I have received this week. Maybe even this year. Order yours today!
Ever wondered what happens when your strategy is “digital first”? It’s pretty simple – you don’t even contemplate good ideas that tell the story of your customers’ participation in your brand story. Check out this video to see what happens when your strategy starts with understanding your customers’ behaviours.
Inspired by a tweet conversation with Emma Gardiner and Felix Pels – this Friday I bring you the Hipster Olympics. Sure you may have seen it before, but tell me you don’t find it funny. Or at least a little ironic ;)
Having some trouble with your teenager? See how one parent turned the tables in his teenage daughter.
We often think that we have to live through a lesson to learn from it. But the smart ones. The cleverest ones. Those most wanting to survive and thrive, learn from the lessons of others.
So if you are the sort of person who ever wanted change the world in which you live – and live to tell the tale as well, spend some time leafing through Tara Hunt’s great presentation.
The news of the death of Steve Jobs has dominated the web for the last day.
There have been tributes, obituaries, montages and so on – but this is my favourite – a farewell from Fake Steve Jobs.
It is long, but well worth a couple of minutes of your time.
Your name, old friend, is the definition of hope.
Not literally, I mean, not if you
look up “hope” in the dictionary,
but you know what I’m trying to say.
And now, with you gone,
what happens to us?
Have we reached our peak?
Our zenith? Our apogee?
Or some other word that means the highest point
you can reach?
I think maybe we have.
Because here’s what I see.
I see
America in decline:
a civilization unsure of itself,
adrift, confused, puffed up
with phony patriotism,
an empire run by number crunchers,
by MBAs & investment bankers
by quick-flippers & angel investors
who make nothing
who build nothing.
But you, Steve–
you flew in the face of that.
You were the one who invented,
who created,
who said no,
that’s not good enough,
go do it again.
Go make it amazing
astounding
profound
perfect
Having watched Gasland the movie late last year I was astounded to learn that coal seam gas mining was planned in Australia. Surely, I thought, we’d learn from the tragic lessons of others. Imagine my surprise then to learn that not only was CSG mining already taking place on a large scale – but that mining exploration rights were being granted in rich and fertile farm lands (you know the ones that feed Australia’s growing population) – as well as under the homes of Sydney siders.
In an attempt to provide an alternative view of the personal impact of CSG mining (the impact on families and on farmers – and even farming families), GetUp! have created this video. They are aiming to raise funds to have this appear on TV across the country – in part to combat the mining industry’s advertising blitz.
I’d never really thought of cello playing as a blood sport, but Sulic and Hauser bring a touch of gang warfare to this cello dual version of Smooth Criminal (via John Hagel). There’s even a guitar face moment – and we all know what that means, right?
UPDATED! By far, the largest proportion of suicides in Australia is men aged 18-44. The figure is close to 80 per cent. For some men, it’s depression, stress or peer pressure, for others it is sexuality, career pressure, body image, addiction or breaking up with a partner. It can be any number – or combination – of things.
But if you are facing these challenges, the best thing you can do – is Soften the Fck Up. This new campaign by Ehon Chan aims to challenge the traditional Australian notion of manhood – when you’re not feeling right, it’s not time to harden up – it’s time to soften up. And you can start by reading the experiences and stories of others. You can share your own.
In 2009, Mark Pollard and I collected 30 stories about reinventing manhood – called the Perfect Gift for a Man (which you can still download for free). It is great to see this important awareness raising continue.
Sean Carmody has delivered some more detailed statistics from the ABS (2009):
Suicides (all ages): 2,130
Male suicides (all ages): 1,631
Female suicides (all ages): 499
Suicides (18-44 y.o.): 1,114
Male suicides (18-44 y.o.): 866
Female suicides (18-44 y.o.): 248
All deaths (all ages): 140,760
Male deaths (all ages): 72,320
Female deaths (all ages): 68,440
All deaths (18-44): 6,660
Male deaths (18-44): 4,533
Female deaths (18-44): 2,127
So, a few ratios we can arrive at are:
Which ever way you cut these numbers - it is clear that we are seeing way too many suicides in this country. It is also clear that there is help available, there are options - and futures to grasp. Start by Softening the Fck Up.
Sometimes there really are customer that you DON’T want. The Alamo Drafthouse Cinema in Austin, Texas asked one theatre-goer to leave after texting too often during a film. Later she called and left a voicemail. The folks at the Alamo shared this on YouTube.
It’s a little #nsfw – so put your headphones on.
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