Jargon can be a great tool ... using it can help us feel part of a movement, an industry or company; and it can help condense difficult concepts so that we can demonstrate linkages. It can, however, become a problem.
Overuse can make us lazy in our thinking and communications. It can separate those who "get it" from those who don't - and it can suck the marrow from the language that we should nuture and protect.
Mark Earls has thrown out a challenge. He is asking us all for a little more clarity and purpose in our writing and thinking:
Interestingly, at a meeting last night I tried it out. I refused to use the word, finding greater clarity in focus around the ideas of "business identity", "customer interaction" and "business operation". I even applied it to Twitter. But I had to concentrate. I had to choose e-v-e-r-y word.
Want to join in? Leave a comment, or tell Mark.
Overuse can make us lazy in our thinking and communications. It can separate those who "get it" from those who don't - and it can suck the marrow from the language that we should nuture and protect.
Mark Earls has thrown out a challenge. He is asking us all for a little more clarity and purpose in our writing and thinking:
But the word itself is a sloppy metaphor for a whole bunch of stuff (much of which isn't entirely true) with the power to distract you from precise thinking, expression and action, (why 'build the brand' when you could be doing something really amazing with the service/product etc...?) so let it go...
Interestingly, at a meeting last night I tried it out. I refused to use the word, finding greater clarity in focus around the ideas of "business identity", "customer interaction" and "business operation". I even applied it to Twitter. But I had to concentrate. I had to choose e-v-e-r-y word.
Want to join in? Leave a comment, or tell Mark.
I listen to a very popular podcast which welcomes a lot of guests on it. I tell you what, it is hard work sometimes with all these people who fill their sentences with bullshit words and phrases that they have made up to make their little focus sound important.
I am seriously considering creating a bullshit bingo card that people can use when reading blogs or listening to podcasts.
Posted by: Daniel Oyston | 06 January 2009 at 08:30 AM
I LOVE, LOVE, LOVE this idea! I'm in.
: )
Posted by: Katie Harris | 06 January 2009 at 08:34 AM
Great idea. I think people overlook the use of dynamic language when talking to multiple groups of people -- who all have different perspectives and understandings.
Posted by: Jye Smith | 09 January 2009 at 11:44 AM
Very true, Jye. I am reading a great book at the moment and it talks about
how the words we choose limits and directs our understanding (and our
actions). Will blog about it when I have absorbed it well enough.
Posted by: Gavin Heaton | 09 January 2009 at 11:50 AM
You guys need to read www.dimbulb.typepad.com !
This is right out of the guy's book.
Posted by: Jeff Molander | 20 January 2009 at 06:28 AM