The Banner Blog folks (via Katie Chatfield) bring today's folly -- but not from the brand messaging point of view. This is the response TO a piece of direct mail. How would you handle this one, dear reader?
15 February 2008
The Banner Blog folks (via Katie Chatfield) bring today's folly -- but not from the brand messaging point of view. This is the response TO a piece of direct mail. How would you handle this one, dear reader?
A great offer :-)If only I knew HOW - heh heh
Posted by: Dennis | 15 February 2008 at 10:00 AM
I have felt like sending a similar letter to this many many times... nice
Posted by: Jen Stumbles | 15 February 2008 at 03:44 PM
Can you please link up my original Flickr image.
http://flickr.com/photos/mrtruffle/2247606725/
It's a funny letter hey. I wish I had the time and the wit to write something like this about my junk mail.
Posted by: Ashley | 15 February 2008 at 09:44 PM
I received an "offer" in the mail to trade in my vehicle for "up to" 90% of the original MSRP.
The fine print told me that it was up to 90%... less 52 cents per mile on the vehicle. I did the calculations and determined that I would owe them about $32,000.
Nice deal.
Posted by: Cam Beck | 16 February 2008 at 02:32 AM
Oh, and the original MSRP was about $20,000.
Posted by: Cam Beck | 16 February 2008 at 02:33 AM
If I personally received something like this to a piece of DM I sent, I'd pack my business up and go jump in a lake somewhere. I hate this stuff as much as this guy.
The problem is this crap happens because of the small amount of people out there who do respond and keep it economically viable. Can't we tax business correspondence based on it's 'crap' value? I am sure I could come up with an algorithm.
Posted by: Paul | 16 February 2008 at 03:10 AM