Tomorrow, the BrandingWire team will be investigating yet another marketing and branding challenge -- this time it is Estes Park in Colorado, USA.
As usual, each of us will take our own direction on this, but work from a central brief.
By way of a sneak peak (sorry, couldn't resist), I will be looking at what can be done to reach a global audience -- right back to the basics. This is relatively easy as I had never heard of Estes Park before ...
But, my new favourite fact about Estes Park is that the Stanley Hotel was the place where Stephen King found the inspiration for The Shining. Hmmm ... ghost tours ...
Stay tuned tomorrow (Monday) for BrandingWire's July festival!
Whoa, this is a juicy introduction, I can't wait to see it, brrrrr.
Posted by: Valeria Maltoni | 09 July 2007 at 04:09 AM