The Audience Participates

big Audience
Originally uploaded by .Dominic

Michael Wesch has another thought provoking video available ... looking this time at the world of students ... their aspirations, challenges and interests. As these kids represent the next generation of consumers (you know, the people who buy the stuff that you sell) ... it is important to get at least a little insight into what makes them tick.

My latest post over at MarketingProfs attempts to look at some of what the video covers. What comes through powerfully, is that, perhaps more than ever, there is a desire RELEVANCE. And if it can't be found with you or your brand, it will be sought elsewhere.