You know, I thought that I had posted on this before ... but perhaps it was a figment of my imagination ... Anyway, Greg Verdino has done me a favour by reminding me exactly how clever the folks over at Common Craft really are. In this short segment from the In Plain English series, Lee Le Fever explains the value of social networks -- put simply, they make the invisible visible. They allow us to unlock the value potential in the relationships that we already have, exposing non-arms-length relationships that can help us to achieve an OUTCOME -- be it finding a house, love or a new job. Simple really!