The Engagement with Engagement is Over

Super Patrick
Originally uploaded by ocellnuri

I love the feeling I get when a long dormant part of my brain is reactivated. It energises me. It feels like the intellectual equivalent of an endorphin rush.

The other night I heard a great quote "The Spectacle is Everywhere" -- and it comes from Guy Debord's Society of the Spectacle. When I first read this during my university days I became a little obsessed with the situationists and a radical, very French, way of thinking -- but what I found particularly liberating was the poetic use of language within a more formal "discourse". And the more I thought on this, the more it made me reconsider social media and what we, perhaps lazily, call "engagement".

So now I am toying with the concept that "engagement" is just not good enough. Not for brands. Not for marketers. Not for consumers. Come join the discussion around this MarketingProfs article.