Why Saturn Still Doesn't Get It
I thought that this topic had died a natural death. I really did. I thought that enough was enough. Even poor Tim Jackson has given up on it all.
BUT then Joe Thompson found some of my posts on GM Saturn and decided to submit a trackback that links through to a promotion of the 2008 range. Now, OBVIOUSLY, Joe didn't READ the subject matter of my post -- BUT if he did, then really, it is just another form of COMMENT SPAM that aims to improve his site ranking.
As you know, one of my biggest problems with the way that the whole Saturn Saga played out was more to do with managing the LIFECYCLE of brand engagement for cars. It appears that once a car runs out of warranty that the manufacturer wipes their hands -- leaving the owner of a "pre-loved" car holding the bucket. The thing is ... at NO point does a "Saturn" cease the be a Saturn.
Anyway ... I am now tracking back to Joe's post. And hopefully those who read his blog will see my view of his beloved Saturn product line. Feel free to share your sentiments with him!
