When I first came across David Armano and his now famous blog, I was struck by the way he was able to tap into ideas circulating around the blogosphere and turn them into strong visuals. Not only that, he would provide a story about how these ideas worked, what they meant for brands, customers and even marketers and advertising types. He has been able to draw the emerging threads of conversations together to help explain ourselves to ourselves.
This winning approach has continued and David's fame and influence has continued to grow. And if you read THIS blog and DON'T read David's, then I suggest you partake of David's extensive archive of insight.
Some time ago (ok weeks seem like years in the blogosphere), CK asked her readers what was the single most important point of value that they received from blogging. Rather than just leaving the responses languishing in the comments of the post, CK has "done a Darmano" (thanks to Ann for that one) and produced a great PDF that pulls together the top line ideas and then breaks out all the comments by author.
What this actually forms is a single record that helps answer "why blog". And because it captures the responses of some of the world's most respected marketers/bloggers, it will prove a very nice addition to any presentation. Oh, and if you missed out on having your view incorporated, CK is also asking for more input.
Really, one of the amazing things about blogging is this ... generosity -- of ideas AND actions.