Marketers and programmers can work well together ... or they can have a love-hate relationship. I am sure you all have stories about where the relationship worked or where it fell apart (send me the funny ones) ... but many of you will be able to relate to this post by Seth Godin - the 10 things programmers might want to know about marketers".
Having worked on both sides of the fence, I thought I would try and write 5 things that marketers might like to know about programmers:
- Programming sometimes just doesn't work. Sure the code worked last week ... but at the moment it just doesn't.
- Your lack of planning and adequate briefing does not constitute a high level emergency on my part.
- I might IM my partner in the next room, but it doesn't mean I smell bad.
- If you can't define your audience for me, then I can't make an experience that will suit them.
- There is no magic wand. There is no silver bullet. If there was I could have used it on an account manager.
- Don't forget creative because I can make it work correctly (maybe even beautifully), but if the interface stinks, then no one will touch it.
Feel free to add your own!