Eat Your Own Cake

Sometimes I wonder why I spend so much time blogging ... and at other times I get a sincere joy out of the interactions, conversations and ideas that come from the process of writing and reading. And then I came across this post over at Darren Rowse's ProBlogger site -- a group writing project where Darren encourages his readers to write about their blog goals.

I am a fan of eating your own cake -- not just talking about a technology, a tool, an idea ... but actually engaging with it, trying to figure it out ... and putting your own creativity out into the world. Of course, that is a little terrifying -- but that is part of the fun. So when I started thinking about blogs and blogging and how it was changing the way that we all communicate and engage with brands, with stories and (on the other side) with companies, then I thought I should learn by doing.

Diego over at Metacool talks a little about this in this post on CEOs and the need for them to "get technology". And while I don't entirely agree, it is clear that business leaders do need to have an understanding of technology -- but more importantly -- they need to be able to spot the innovative use of the technology to achieve a business goal. And while I am not a CEO, the lessons I have learned by actively writing and engaging with this blog have been suprising.

And while this blog and the lessons I have learned may not change the world, it has certainly been very tasty.

S.