About AoC

In 2007, what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brought together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.

Now, in 2008, the effort has been re-doubled with the publishing of The Age of Conversation 2. Asking the hard question - why don't they get it? - 237 authors respond to the changing marketing landscape.

And in the spirit of conversation, you can follow-up and extend your interest in the topics covered in the book at the Age of Conversation blog — www.ageofconversation.com.

All the proceeds from the sale of this book (less printing and shipping) go to Variety, the Children’s Charity. We thank you for supporting this initiative with your purchase.