When we kicked off this project a couple of months ago we thought we would set a goal -- raise $10,000 for Variety, the Children's Charity. Would we make it? How long would it take? We really had no idea ...
Tonight I am excited to report that we are VERY close to our target -- less than TWO MONTHS after launch. Based on the reporting from our publishing house, Lulu.com, we have sold a total of 1257 books for a grand total of $9,997.60.
BUT ... it is clear to me that there is much more juice left in this conversation, and there is a real potential to grow this substantially. Not only is this book, The Age of Conversation, a ground-breaking and thought provoking composite of 103 of the world's leading marketers, it marks a shift in the mode of conversation ... demonstrating that conversation is NOT an end in itself but a starting point, a launching pad and an ongoing effort that is more of a marathon than a sprint.
Brands will do well to remember this. So will we all.
Tonight I am excited to report that we are VERY close to our target -- less than TWO MONTHS after launch. Based on the reporting from our publishing house, Lulu.com, we have sold a total of 1257 books for a grand total of $9,997.60.
BUT ... it is clear to me that there is much more juice left in this conversation, and there is a real potential to grow this substantially. Not only is this book, The Age of Conversation, a ground-breaking and thought provoking composite of 103 of the world's leading marketers, it marks a shift in the mode of conversation ... demonstrating that conversation is NOT an end in itself but a starting point, a launching pad and an ongoing effort that is more of a marathon than a sprint.
Brands will do well to remember this. So will we all.
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