Gavin Heaton

"There are many stories written and lived everyday. There is much to write and much to read ... we are essentially living in a world of chaos."

I have worked in a wide range of roles and professions from accounting and publishing to technology services, knowledge management and marketing. Along the way I was tutored and nurtured by both people and companies ...

I started my professional career in publishing. I moved from there to IBM where I ran process and documentation teams, marketed community publishing solutions and established an Asia Pacific "knowledge factory" for the Learning Services division. I later led the innovation program for IBM's application management group, developing communities of practice in support of major clients such as Telstra and VicRoads.

Later, at Fujitsu I created comprehensive marketing and branding strategies, launched new services and built and executed communications campaigns. I was responsible for the rebranding efforts - bringing the consulting division under the Fujitsu umbrella, and created the change and communications program that underpinned the merger of the Fujitsu Australia brands.

Most recently I was head of the Interactive division of a global marketing and promotions agency, responsible for the strategic planning and execution of global programs for clients such as McDonald's, Kellogg's and General Motors. In this role I led the strategy and implementation teams responsible for HappyMeal.com (globally) and produced North America's largest ever promotion - Pirates of the Caribbean: 28 Cars in 28 Days.

I currently work for SAP in Global Business Development. I am responsible for the planning and execution of global marketing programs for SAP's Learning on Demand offering.

Full details of my professional experience can be found here.

You can also listen to a podcast/interview about my experience and interests here.

My name is Gavin Heaton and I live in Sydney, Australia. The Servant of Chaos blog is my interactive diary capturing my thinking on branding, digital strategy and the art of storytelling.

Anything I write or express here is my own view.

Thanks for reading!

Brief Bio Gavin Heaton (aka servantofchaos) is one of Australia's leading brand and communications strategists. Author of ServantOfChaos.com and co-publisher of the ground-breaking collaborative marketing book, The Age of Conversation, he regularly speaks at events, and guest lectures on social media and marketing for the Macquarie Graduate School of Management's MBA program.

Gavin is currently employed by SAP where he is actively involved in the marketing, sales enablement and rollout of selected products and in the company's ecosystem workforce initiatives. He also writes on marketing practice and social media for the MarketingProfs Daily Fix and for iMedia Connection. He is on the coordinating committee of Interesting South and has been hosting an ideas-based coffee morning in Sydney for the past 2-3 years.
He is best known for combining brand thinking with storytelling.